The panel, moderated by E&P Editor Greg Mitchell, featured of three executives from the mainstream: Joshua Jennings Moss, managing editor of FoxNews.com; Jeff Pelline, editor of CNET News.com; and the Spokesman-Review's Sands -- along with one not-so-mainstream executive, Nick Denton, publisher of Gawker Media, the company behind such popular blogs as Gawker, Wonkette, and Defamer.
"The media needs to be more aggressive, because bloggers are coming at us," said Moss of Fox News. "Bloggers are aggressive, and the mainstream media needs to be more aggressive back."
Denton, the lightning rod on the panel, seemed perplexed by the notion that blogs are at war with traditional media. "I don't understand why newspapers are so scared," he said. "It's been presented as a battle to the death, like Israel and Palestine. But it's more like the United States and Canada." While he thinks blogs and traditional media can work together, he doesn't think newspapers should dive in with their own blog offerings: "I don't think traditional media does blogs very well."
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