dKos on Peak Oil Campaign

I am not trying to promote Chevron or anything, but I find this campaign to be something of a tipping point: if anyone else said these things, we on this site would find them unobjectionable, and possibly "progressive". Now, this being BigOil, we are understandably suspicious. That does not mean that we should discount this, quite to the contrary:
* it is of fundamental importance that peak oil be talked about by the very companies that are the least susceptible to be dismissed as loonies on the topic, as they have the most interest in the short and medium term to keep it under wraps and make the corresponding windfall profits;
* by acknowledging publicly, visibly the concept that oil is now scarce and that something must be done about it before it's too late, they make themselves accountable for their actions. Any promises to act in favor of a new energy balance that are not kept, and conversely, any behavior that is not compatible with that new perspective should be criticised ruthlessly, simply by holding them to their own publicly professed beliefs.