The Senate majority leader, Bill Frist, called yesterday on the pharmaceutical industry to limit drug advertising directed at consumers, increasing the pressure on companies to curb such marketing.
Senator Frist, a Tennessee Republican, embraced an increasingly popular idea, a delay in advertising after a drug is introduced. He called for a two-year restriction.
Proponents of a delay say it will give doctors time to understand how drugs work before patients begin asking for them, sometimes based on inflated claims.
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