Tobacco Companies Plan Subliminal Advertising

Picture the scene: You walk into a chic bar where the clientele is young and the drinks reassuringly expensive; you note the stylish combinations of red and white furniture, the impressive attention to detail that goes into everything from the cushions to the ashtrays. Suddenly, inexplicably, you urgently want to smoke a Marlboro cigarette.
It sounds the stuff of bad science fiction, but Philip Morris, the manufacturer of Marlboro, is such a believer in 'experiential' marketing - where furniture and design are used to subtly convey a brand's strengths - it has created a crack team to transform the insides of Britain's upmarket bars and music events, in an attempt to boost its profits.
As a smoking ban in England nears and tobacco advertising has been banned, cigarette companies have had to find other ways to sell their products.