Britain's most boycotted company, Nestlé, will attempt to claim the moral high ground today in the battle for "ethical shopping" by becoming the first multi-national to launch a Fair-Trade coffee.
In a link with the Fair Trade Foundation, the Swiss food firm announced it will become the first of the big four coffee roasters to agree a "fair price" for farmers who are put into poverty by a glut of coffee on international markets.
No comments:
Post a Comment