On the Media: BBC Embraces Wiki/OpenSource Model

[MP3] At any given hour, the BBC's website is the most visited news site in the world. So it was quite a surprise when the organization announced last month that it's relinquishing some control of its online content in order to harness some of the energy of internet innovation. The only condition of the new arrangement is that content sharers explain their intentions. Tom Loosemore, co-creator of Backstage BBC, tells Bob why it's better to share.