The US is increasingly viewed as a "culture-free zone" inhabited by arrogant and unfriendly people, according to study of 25 countries' brand reputations.
The findings, published online today, will add to concerns that anti-Americanism is hurting companies whose products are considered to be distinctly "American".
The Anholt-GMI Nation Brands Index found that although US foreign policy remained a key driver of hostility, dissatisfaction with the world's sole superpower might run deeper.
"The US is still recognised as a leading place to do business, the home of desirable brands and popular culture," said Simon Anholt, author of the survey. "But its governance, its cultural heritage and its people are no longer widely respected or admired by the world."
[So which nation has the most esteemed brand? Australia.]
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