There are several reasons why fake research is so effective. One is that nonscientists sometimes find it hard to tell the difference between research and advocacy — if it’s got numbers and charts in it, doesn’t that make it science?
Even when reporters do know the difference, the conventions of he-said-she-said journalism get in the way of conveying that knowledge to readers. I once joked that if President Bush said that the Earth was flat, the headlines of news articles would read, "Opinions Differ on Shape of the Earth." The headlines on many articles about the intelligent design controversy come pretty close.
Finally, the self-policing nature of science — scientific truth is determined by peer review, not public opinion — can be exploited by skilled purveyors of cultural resentment. Do virtually all biologists agree that Darwin was right? Well, that just shows that they’re elitists who think they’re smarter than the rest of us.
Which brings us, finally, to intelligent design. Some of America’s most powerful politicians have a deep hatred for Darwinism. Tom DeLay, the House majority leader, blamed the theory of evolution for the Columbine school shootings. But sheer political power hasn’t been enough to get creationism into the school curriculum. The theory of evolution has overwhelming scientific support, and the country isn’t ready — yet — to teach religious doctrine in public schools.
But what if creationists do to evolutionary theory what corporate interests did to global warming: create a widespread impression that the scientific consensus has shaky foundations? [thanks, Tom P]
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