When Lego executives recently discovered that adult fans of the iconic plastic bricks had hacked one of the company's new development tools for digital designers, they did a surprising thing: They cheered.
Unlike executives at so many corporations, who would be loath to let their customers anywhere near the inner workings of their software tools, the Lego honchos saw an opportunity to lean on the collective thinking of an Internet community to improve their own product while bolstering relations with committed customers.
All it took was being open-minded enough to see that their biggest fans weren't trying to rip them off; they were trying to improve Lego's products in a way that, just maybe, the company's own designers hadn't thought of.
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