In Congo, 1,000 die per day: Why isn't it a media story?

I've lost count of how many journalists in the recent weeks have asked me, "Why aren't the media covering the Congo?"
With an estimated 1,000 people dying there every day as a result of hunger and disease caused by war, it is an appropriate question. But the extent of this coverage of noncoverage is reaching the absurd: print, radio, TV, Internet - they all want to know why they themselves are not writing articles and broadcasting programs about the Congo.
And it is not just me noticing this. In March, Reuters even held a seminar on "forgotten crises," at which the Congo topped the list, and on BBC World Service the other day, I heard a newscaster ask: "Shouldn't this be getting more attention?"
Indeed. What the world media are missing is one of the deadliest conflicts since World War II: 3.8 million people have died in the Congo since 1998, dwarfing not only the biggest of natural catastrophes, such as December's South Asia tsunami, but also other manmade horrors, such as Darfur.