Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new rules forbidding any link between women’s drinking and sex. Watchdogs have issued a list of undesirable male characteristics that advertisers must abide by in order to comply with tougher rules designed to separate alcohol from sexual success.
Lambrini, the popular sparkling drink, is the first to suffer. Its manufacturers have complained after watchdogs rejected its latest campaign because it depicted women flirting with a man who was deemed too attractive.
Saturday, July 30, 2005
UK government orders alcohol makers to only use unattractive, unsexy people in ads
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