A Bush political appointee in the Department of Homeland Security's Customs and Border Protection bureau drafted and distributed a public relations strategy designed to "change perception" about the nation's security by repeating the message, in the weeks leading up to the presidential election, that America is safer, according to internal government documents.
The "90-day Strategy" lays out a detailed media plan to "push information out," "maximize" the media, and "brand" the border protection agency as a model of counterterrorism operations.
"Reassure the citizens of the United States," says the strategy, which was presented five weeks ago to public affairs officials for Customs and Border Protection regional offices around the country. "Repeat the message. . . . Repeat until we are completely exhausted by it."
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