Tuesday, November 23, 2004

Pew Debunks the "Values" Effect on 2004 Election

ANDREW KOHUT: We said to them: What issues were on your mind when you were casting a ballot a few days ago? And we got quite different answers. Only 9 percent volunteered moral values. Another 5 percent mentioned social issues such as homosexuality or abortion. And I think even the 9 percent was an overstatement, because this buzz word phrase moral values was used so frequently in the days following the election, when our polling was done. When we asked people who made the choice moral values in a followup question, what did you mean -- they were talking about the candidates' religious beliefs or stem cell research or homosexuality -- moral values is code. You shouldn't put code in questions. [from On The Media]

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