The God Racket, From DeMille to DeLay

As DeMille readied his costly Paramount production for release a half-century ago, he seized on an ingenious publicity scheme. In partnership with the Fraternal Order of Eagles, a nationwide association of civic-minded clubs founded by theater owners, he sponsored the construction of several thousand Ten Commandments monuments throughout the country to hype his product. The Pharaoh himself - that would be Yul Brynner - participated in the gala unveiling of the Milwaukee slab. Heston did the same in North Dakota. Bizarrely enough, all these years later, it is another of these DeMille-inspired granite monuments, on the grounds of the Texas Capitol in Austin, that is a focus of the Ten Commandments case that the United States Supreme Court heard this month.
We must wait for the court's ruling on whether the relics of a Hollywood relic breach the separation of church and state. Either way, it's clear that one principle, so firmly upheld by DeMille, has remained inviolate no matter what the courts have to say: American moguls, snake-oil salesmen and politicians looking to score riches or power will stop at little if they feel it is in their interests to exploit God to achieve those ends. While sometimes God racketeers are guilty of the relatively minor sin of bad taste - witness the crucifixion-nail jewelry licensed by Mel Gibson - sometimes we get the demagoguery of Father Coughlin or the big-time cons of Jimmy Swaggart and Jim Bakker.
The religio-hucksterism surrounding the Schiavo case makes DeMille's Hollywood crusades look like amateur night. This circus is the latest and most egregious in a series of cultural shocks that have followed Election Day 2004, when a fateful exit poll question on "moral values" ignited a take-no-prisoners political grab by moral zealots. During the commercial interruptions on "The Ten Commandments" last weekend, viewers could surf over to the cable news networks and find a Bible-thumping show as only Washington could conceive it. Congress was floating such scenarios as staging a meeting in Ms. Schiavo's hospital room or, alternatively, subpoenaing her, her husband and her doctors to a hearing in Washington. All in the name of faith.