VNU's dominance of the U.S. marketplace, the Dutch-based marketing and media research conglomerate Monday announced a deal to acquire health industry researcher IMS Health in for $7 billion in cash and stock.
... VNU's acquisition of IMS, meanwhile, increases its presence in both the market research field, as well as the U.S. marketplace, where it already derived more than half of its overall revenues, including research sales from ACNielsen and Nielsen Media Research, as well as trade publications like Adweek, Billboard and The Hollywood Reporter.
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