Monday, December 05, 2005

Bush Words Reflect Public Opinion Strategy

In shaping their message, White House officials have drawn on the work of Duke University political scientists Peter D. Feaver and Christopher F. Gelpi, who have examined public opinion on Iraq and previous conflicts. Feaver, who served on the staff of the National Security Council in the early years of the Clinton administration, joined the Bush NSC staff about a month ago as special adviser for strategic planning and institutional reform.
Feaver and Gelpi categorized people on the basis of two questions: "Was the decision to go to war in Iraq right or wrong?" and "Can the United States ultimately win?" In their analysis, the key issue now is how people feel about the prospect of winning. They concluded that many of the questions asked in public opinion polls -- such as whether going to war was worth it and whether casualties are at an unacceptable level -- are far less relevant now in gauging public tolerance or patience for the road ahead than the question of whether people believe the war is winnable.
"The most important single factor in determining public support for a war is the perception that the mission will succeed," Gelpi said in an interview yesterday.

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