Thursday, March 16, 2006

Newscasts Adopt Product Placement

"There are more local news stations that are incorporating brands into news in innovative, cutting-edge ways," said Aaron Gordon, president of entertainment marketing firm Set Resources Inc.
..."We're all trying to find ways of integrating commercial messages into content that satisfy the audience and advertisers without hurting our product," KRON president and general manager Mark Antonitis said.

No comments: