Monday, December 06, 2004

Effective newspaper circulation losses are 50 percent worse than we have been told.

Just how deep is the newspaper circulation scandal of 2004? Combined with other substantial circulation losses, how damaging will it be to the bread and butter of advertising revenues for 2004, for 2005 and by extension in years to come? Is it yet another sign of the gradual but inexorable decline of the industry and the medium in which many of us practice journalism?

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