Monday, December 06, 2004

Why Holograms Look So Lame

Real-life holographic gadgets are always getting our hopes up—and then letting us down—for a good reason. Unlike the teleporter and the faster-than-light spaceship, hologram technology is grounded in real science—it's just taking longer to bloom than anyone expected. Holographic photography was invented in 1947. Stephen Benton, one of the format's pioneers, started working on a holographic television for Polaroid in the 1960s. But it wasn't until MasterCard started putting holograms on credit cards in 1983—to deter counterfeiters and because they looked really cool—that the rainbow-tinged pictures crossed over from scientific marvel to cheesy pop-culture fad. Remember the special hologram covers on National Geographic and Sports Illustrated? What about that store in the mall that sold pricey holographic photos of animal heads and jutting faucets?

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