The Bush administration's foreign policy may be costing U.S. corporations business overseas--according to a new survey of 8,000 international consumers released this week by the Seattle-based Global Market Insite (GMI) Inc.
Brands closely identified with the U.S., such as Marlboro cigarettes, America Online (AOL), McDonald's, American Airlines, and Exxon-Mobil are particularly at risk. GMI, an independent market research company, conducted the survey in eight countries December 10-12 with consumers over the internet.
One third of all consumers in Canada, China, France, Germany, Japan, Russia, and the United Kingdom said that U.S. foreign policy, particularly the "war on terror" and the occupation of Iraq, constituted their strongest impression of the United States.
No comments:
Post a Comment