Liza Featherstone: Race to the Bottom

Wal-Mart spent more than $1 million on a PR campaign backing a voter referendum to build a Supercenter in Inglewood, Calif., where the majority of voters are people of color, and was decisively defeated last year. The company faces continued resistance in Chicago as well, where it has been trying to open stores in black neighborhoods. A Wal-Mart on that city's West Side is scheduled to open by next February – to the frustration of those who opposed it – while plans for a South Side store have been scuttled. Controversy continues to rage about a Wal-Mart project in New Orleans, and in late February plans for a New York City Wal-Mart were scrapped in the wake of protests by labor, small business and neighborhood groups. Much of the opposition to the retailer has been led by activists of color. And, of course, since many people of color are poor, Wal-Mart depends on them as shoppers and as workers. It's no surprise, then, that the company would be eager to appeal to racial minorities.