An automaker that produces dozens of models of gas-guzzling SUVs opts to market its lone hybrid as proof of far-reaching environmental responsibility. An energy company uses solar to symbolize its commitment to a post-carbon future, even as all but a sliver of its operations are stuck in oil. And a chemical company touts its donation to a conservation group, made only to silence grassroots gripes about toxic pollution.
Dealing in lies of omission, image ads belong to a business strategy known as greenwash, defined by the Oxford English Dictionary as “disinformation disseminated by an organization so as to present an environmentally responsible public image.”
1. Ford Motor Company
2. BP
3. United States Forest Service
4. ChevronTexaco
5. General Motors
6. Nuclear Energy Institute
7. Alliance of Automobile Manufacturers
8. TruGreen ChemLawn
9. Xcel Energy
10. National Ski Areas Association
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