Get Back in the Box says Douglas Rushkoff in his upcoming book of the same name. Kris Krug interviewed Rushkoff last week just after he wrapped up writing. Apparently the author is going to explore how we're undergoing a renaissance of collaboration where identity is defined by connection to others. Douglas seems to be pulling together a lot of ideas that have been bubbling up in the blogosphere (a connected creative/technology class, social networks) but is business ready to hear his message? Sounds like he'll be well received by many webby people, but it remains to be seen how long the traditional definitions he challenges will remain - one generation, two maybe?
You may remember Rushkoff from the PBS Frontline series' Merchants of Cool and Persuaders. He's been discussed quite a bit before here on MeFi, 9 times in fact. [from MetaFilter.com]
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