Thursday, May 26, 2005

Detroit Newspaper Exec Defends Selling Page One to Advertiser

Detroit Newspapers claims its unusual move to turn Page One into an advertisement has been fairly well received, according to Henry S. Ford, vice president of market development for the agency.
Detroit Newspapers, which oversees the joint operating agreement between Knight Ridder's Detroit Free Press and Gannett's The Detroit News, sold the entire front page of both papers to Marshall Field's on Wednesday, triggering some protests from readers.

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