Harper's: Soldiers of Christ - Inside America's most powerful megachurch

In Pastor Ted’s book Dog Training, Fly Fishing, & Sharing Christ in the 21st Century, he describes the church he thinks good Christians want. “I want my finances in order, my kids trained, and my wife to love life. I want good friends who are a delight and who provide protection for my family and me should life become difficult someday . . . I don’t want surprises, scandals, or secrets . . . I want stability and, at the same time, steady, forward movement. I want the church to help me live life well, not exhaust me with endless ‘worthwhile’ projects.” By “worthwhile projects” Ted means building funds and soup kitchens alike. It’s not that he opposes these; it’s just that he is sick of hearing about them and believes that other Christians are, too. He knows that for Christianity to prosper in the free market, it needs more than “moral values”—it needs customer value.
New Lifers, Pastor Ted writes with evident pride, “like the benefits, risks, and maybe above all, the excitement of a free-market society.” They like the stimulation of a new brand. “Have you ever switched your toothpaste brand, just for the fun of it?” Pastor Ted asks. Admit it, he insists. All the way home, you felt a “secret little thrill,” as excited questions ran through your mind: “Will it make my teeth whiter? My breath fresher?” This is the sensation Ted wants pastors to bring to the Christian experience. He believes it is time “to harness the forces of free-market capitalism in our ministry.” Once a pastor does that, his flock can start organizing itself according to each member’s abilities and tastes.
Which brings us back to “Order.” Key to the growth of evangelicalism during the last twenty years has been a social structure of “cell groups” that allows churches to grow endlessly while maintaining orthodoxy in their ranks. New Life, for instance, has 1,300 cell groups, or “small groups,” as Pastor Ted prefers to call them. Such a structure is not native to Colorado Springs; in fact, most evangelicals attribute it to Pastor Paul Cho, of South Korea, who has built a congregation of 750,000 using the cell-group structure. American megachurches that have adopted the cell model unaltered have had only partial success.
Pastor Ted’s insight was in adapting this system for the affluence of the United States. South Korea, he notes, is on the “front lines” in the war against communism, “so they needed a strong chain-of-command system.” But not so Americans. “Free-market globalization” has made us so free, he realized, that an American cell-group system could be mature enough to function just like a market. One of Pastor Ted’s favorite books is Thomas Friedman’s The Lexus and the Olive Tree, which is now required reading for the hundreds of pastors under Ted’s spiritual authority across the country. From Friedman, Pastor Ted says he learned that everything, including spirituality, can be understood as a commodity. And unregulated trade, he concluded, was the key to achieving worldly freedom.