US tourism ‘losing billions because of image’

Mr Dow stressed that tourism contributed to a positive perception of the US, which spread across to business. “If we don't address these issues in tourism, the long-term impact for American brands Coca-Cola, General Motors, McDonald's could be very damaging,” he said.
The plea echoed that of other industry trade organisations which say bureaucratic visa procedures and stringent security after the September 11 terrorist attacks have deterred business travellers and foreign students. “The idea has gotten out that we've pulled in the welcome mat,” said Rick Webster, the association's director of government affairs.
The number of international visitors last year rose 12 per cent, compared to 2003, to 46.1m, according to the US Commerce Department. They spent $93.7bn, or 17 per cent more than their counterparts the previous year. However, US market share of foreign visitors is still down 38 per cent since 1992, according to the TIA. The number of global travellers has grown by 2 per cent to 770m since 2000, but US market share has not kept pace. “Our piece of the pie has shrunk by 5m visitors,” said Mr Dow.