The Pentagon, looking for innovative ways to thwart deadly roadside bombs in Iraq, has launched an $11 million program using robots, body armor and a "first-ever advertising campaign aimed at the Iraqi" people, the weekly Inside the Army reports.
An Army-led joint task force, called the Improvised Explosive Device Defeat Task Force, will spend $7.7 million to have an Iraqi ad agency produce "a series of media products . . . designed to influence Iraqi target audiences to support efforts to eliminate the IED threat," the Pentagon said last month.
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