1. The discoverer pitches the claim directly to the media
2. The discoverer says that a powerful establishment is trying to suppress his or her work
3. The scientific effect involved is always at the very limit of detection
4. Evidence for a discovery is anecdotal
5. The discoverer says a belief is credible because it has endured for centuries
6. The discoverer has worked in isolation
7. The discoverer must propose new laws of nature to explain an observation
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