Thursday, October 14, 2004

"Ten Years, Ten Trends"

1: "In America, the Digital Divide is closing, but is not yet closed as new divides emerge."
2: "The media habits of the nation have changed and continue to change."
3: "The credibility of the Internet is dropping."
4: "We have just begun to see the changes to come in buying online."
5: "The 'geek-nerd' perception of the Internet is dead."
6: "Privacy and security: Concerns remain, but the high levels are changing."
7: "The Internet has become the number one source for information for Internet users."
8: "The benefits -- and drawbacks -- of the Internet for children are still coming into focus."
9: "E-mail: E-Nuff already?" ...users are "tired of e-mail defining their lives."
10: "Broadband will change everything -- again."
The Digital Future Project compares findings from all four years of the study, looking at five major areas: who is online and who is not, media use and trust, consumer behavior, communication patterns, and social and psychological effects.
(For the complete report on Year Four of the Digital Future Project, visit www.digitalcenter.org)
[thanks to Leo]

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