These experiments illustrate the practical application of concepts like emergence, 6-degrees of separation, and tipping points. The work starts small and spreads virally to millions of people without any promotions, advertisements, or press releases. In the end, the mass media picks up the story as a trend, and the work is able to permeate the culture at multiple levels.
This low-budget, bottom-up approach makes it possible to create a global cascade that begins with a small group of friends and extends to the set of CNN or the Today Show. These Contagious Media Experiments suggest new opportunities for artists and activists in the networked age.
[One example is the classic Black People Love Us.
Top ranked as of posting: cryingwhileeating.com a site I forwarded myself earlier this week. -- McLir]
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