It is a sight to make the average toddler weep with horror: a billboard not only stating categorically that Santa Claus does not exist, but also condemning him as a tool of consumerism.
But following an initial ban, the poster -- the work of a Scottish art student -- was unveiled in Glasgow on Friday.
The 20 by 10 foot (six by three metre) outdoor billboard contains slogans including "Stop Lying To Your Children About Santa Claus" and "Santa Gives More To Rich Kids Than Poor Kids".
Darren Cullen, a 22-year-old student at the Glasgow School of Art designed the poster as the culmination of a four-year course in art and advertising.
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