Wednesday, June 01, 2005

More On Clear Channel's Pirate Station - Stealth Promotional Campaign

"Once we determined we were going to change the format, we tried to get into the mindset of people who would listen to this new station," said Dan Lankford, vice president and market manager for Clear Channel in Akron. That mindset may involve a suspicion of Clear Channel itself, which has used loosened rules on media ownership to build a radio empire.
That Clear Channel owned the www.radiofreeohioorg Web site was revealed on www.stayfreemagazine.org, a magazine and blog about advertising and popular culture. Stay Free's editor, Carrie McLaren, said that she had learned the information from someone who had seen it on an Akron Web site. "In a way it's the heart of the problem with Clear Channel," Ms. McLaren said of the manifesto. " 'We're this huge corporation and we do everything to fake being local.' "

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