"I found that if you made men more insecure about their masculinity, they displayed more homophobic attitudes, tended to support the Iraq war more and would be more willing to purchase an SUV over another type of vehicle," said Willer said. "There were no increases [in desire] for other types of cars."
Those who had their masculinity threatened also said they felt more ashamed, guilty, upset and hostile than those whose masculinity was confirmed, he said.
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