In light of four national networks refusing to air an advertisement opposed to President George Bush’s medical malpractice proposal, Citizens for Responsibility and Ethics (CREW) today sent a letter to the Federal Communications Commission (FCC) asking for a review of each networks’ advocacy advertising policy.
The advertisement was sponsored by USAction, one of the nation’s largest consumer advocacy organizations, and was scheduled by one network, NBC, to run in prime time just before the President’s State of the Union address. NBC later reversed its decision to run the ad.
The ad features Dylan Malone, whose son Ian died on May 4, 2004 from injuries sustained at his birth. The message of the ad is that President Bush’s medical malpractice proposals would deny justice to millions of innocent victims, such as Ian, who suffered injuries as a result of medical negligence.
This television advertisement was ultimately rejected by NBC, ABC, CBS and FOX, all four of which have policies regarding advocacy advertising.
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