Luntz playbook and Media Silence

I find it odd that we leak the Luntz playbook -- which (among other things) tells Republicans to deflect every tough question with an appeal to 9/11 -- has garnered complete media silence. Nothing.
It's a cynical document, no doubt, but an extremely newsworthy one. Heck, it's the GOP speech code, in all its glory, laid bare to the world.
Perhaps no one wanted to deal with a clumsy PDF document. So luckily, the blogosphere has delivered, and now the document is available in a virtual smogasboard of formats.
You can read the Luntz platbook in HTML here and in a bunch of different formats here.