More Schools are Saying 'No' to Logos

It's a discomfort that has gained further currency through the popularity of a couple of recent books. Naomi Klein, author of the book "No Logo," shows, step by step, how name brands have become increasingly pervasive, not just in the media and on the street, but increasingly in schools as well. Her sentiments are echoed by economist Juliet Schor, author of "Born to Buy: The Commercialized Child and the New Consumer Culture."
At the Portland Waldorf School, Ms. Muir also worries about the connection between electronic media and ads and logos on clothing. As a general policy, the school discourages parents from allowing students - especially younger children - to absorb too much TV or play too many video or computer games at home. Teachers at the school say such activities leave kids with short attention spans and a desire to be constantly entertained.
"The dress code is a similar issue," says Muir. "Often the logos or pictures on kids' clothes refer to media figures."