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You're gonna hear a lot about the G-word this week, thanks to a public radio series called "Think Global"--looking at globalization and its effects. Here at Marketplace, we're focusing on one particular trend--how America tries to export its way of doing business. Many U-S firms want international companies to follow their lead, in everything from corporate ethics to office culture. But the transfer of ideas isn't always easy, even where there's lots of money at stake. For example--an ambitious effort by U-S biotech companies in Mexico didn't take into account how people there think about medicine--and money.
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