The Yes Men, Posing as Dow Execs, Present "Acceptable Risk Calculator" at Conference

At the conference, 'Dow representative' Erastus Hamm unveiled Acceptable Risk, the Acceptable Risk Calculator, and the Acceptable Risk mascot - a life-sized golden skeleton named Gilda - to an audience of about 70 banking professionals.
Many of the bankers in attendance excitedly signed up for licenses for the Calculator, which was presented as a tool to help businesses scientifically determine the point where casualties start to cut into profit, while suggesting the best regions on earth to locate dangerous ventures. Others posed for pictures with Gilda, the skeleton.
During the speech, Hamm told the bankers how Acceptable Risk would have applied to some famous "skeletons in the closet" of big business, such as IBM's WWII sale of technology to the Nazis for use in identifying Jews and Dow's production of napalm and Agent Orange for use in Vietnam.
In an e-mail exchange with Finextra, a Yesmen spokesperson estimates that about 80% of the Informa audience "just sat through it as if it were nothing special. The comments we got afterwards ('refreshing', 'thank you', 'great show', 'do you do risk management too? we'd be very interested', etc) indicated a near-total complaisance, sadly."
[Video and photos]