The War on Terror is inextricably linked with our Economy. We still talk about 9-11 every day, but rarely in the context of the effect on the economy. To talk effectively about the recession and our strong economic recovery, you have to talk about the impact of the war on terror.
Empathize. I've said this many times, but it's still so hard for business leaders and PARTICULARLY when talking about the economic recovery. Remember, this is an issue that strikes at Americans' hearts as much as it does their wallets. Too often Republicans offer emotionally shallow economic principles. Show them you care.
Don't Assert An Economic Recovery, Prove It. Ask any American whether they personally feel as though our economy is back to normal, and maybe 3 out of 10 will say yes. Unfortunately, too many in Washington don't seem to agree and gleefully trot out the latest numbers, facts, and figures to show why. To voters, an economic recovery isn't found in a pie chart, it's found in their checking book. Don't make this mistake by asserting that the recovery is here. Always talk about "an economy that continues to grow and the new jobs that are being created every day."
Have a LONG-TERM PLAN. Rather than asserting a good economy, you must still talk about the pandemic issues that it faces and your solutions to them. No matter how good the economy gets, Americans will still believe that it could be better. In their hearts they always believe there is more opportunity to instill and inefficiency to wring out.
Don't talk about Tax Cuts, talk ahout Tax Hikes. Do not be too quick to cite the tax cuts for the economy's improvement. It is rarely believed, even among your most fervent supporters. Instead, link potential tax increases to their negative economic repercussiom and you will get a much more positive reaction. The difference between these two is truly amazing. Americans oppose tax hikes even more than they support tax cuts.
Everyone must benefit - particularty HARDWORKING, OVERBURDENED AMERICAN TAXPAYERS. The public is looking for inclusive policies that lift up all economic boats. In this outsourcing debate, it really is essential that you make a commitment that all Americans will be helped by your efforts. That's why, when talking about the economy, you need to address personally the people who make it happen.
It's not about jobs. It's about CAREERS. Job training and lifelong learning is at the core of ai policy of long-term, sustained, genuine economic success. Job training and lifelong learning is at the core of the American Dream - the opportunity to grow a job into a career and the opportunity to grow a career into a business of your own. So even though you want to talk about creating jobs, you then want to add "...so that every American will have the career of their choice."
American prosperity depends on INNOVATION and AMERICAN PRODUCTIVITY. Americans have never been accused of being a humble people. So use this to your — advantage - this country likes to think of themselves as hardworkers able to compete and win against any other country in the world. Tapping this spirit encourages voter alignment with a conservative solution to outsourcing.
The root cause of outsourcing is the inhospitable business climate in the US. And the best way to address this problem is found in reducing taxation, regulation, and litigation, which allows innovation and education to bring more jobs into America.
THE OPPORTUNITY OF OWNERSHIP. President's innovative Ownership Society message. Ownership in itself is perceived as being beyond the means of some Americans, but all Americans appreciate and value the opportunity of someday owning a home, owning a business, and owning their retirement savings - all essential components of the American Dream. Ownership means control - and getting control of their lives is an essential component of our day-to-day quality of life.
THE WORDS AND LANGUAGE OF PROSPERTY: Economic (In)security; Economic Isolationism; Innovation; A Level Playing Field; Compete & Win; Trade Enforcement; Fighting for the American Worker; A Balanced, Common Sense Approach; Tax Fairness; Tax Simplification; Simplify & Streamline Regulations; Lawsuit Abuse Reform; Greedy Personal Injury Lawyers; Energy Independence; Diversity and Self-Sufficiency; A Smart, Flexible, Efficient, Effective Workforce; Real World Solutions to Real World Problems; We Can Do Better
No comments:
Post a Comment