I can't stress enough the importance of reading this document. It is absolutely amazing how politicos co-opted so much of our language and led us down the path to THEIR agenda.
Unfortunately, the monstrous PDF file previously available for download made that a 'challenging' endeavor. Thus, I thought it was very important to bring to everybody's attention the existence of an online, readable, searchable, text version of Frank Luntz’s Playbook. It is a masterpiece of manipulation and an historic political document. [from MetaFilter]
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