Text Version of Luntz Playbook Now Online

So the Frank Luntz Republican Playbook is in our hands and everybody wants to peel through the pages to discover the inner workings of the right-wing propaganda machine.
Unfortunately, you currently have to battle debilitating file downloads and software requirements to read it.
Fortunately, we are here to help make your life easier -- to access, to search, to read and to excerpt the GOP’s strategic tome.
As a part of our 'Framing Project', over the following days, we are creating a text version of the currently available image document. It will be completely searchable -- and browser accessible in a handful of posts organized and permanently referenced on our main 'Framing Project' page.
No more half-hour downloads, retyping excerpts, ‘download errors’, Acrobat Readers, cumbersome searches, or unzip software necessary.
Of course it takes time for this process to unfold... so let’s get started. Below is Luntz's complete INTRODUCTION -- the first of 10 sections in the playbook.