Friday, March 04, 2005

Drug Makers Are Still Giving Gifts to Doctors, F.D.A. Official Says

Three years after the drug industry said it would stop showering doctors with expensive gifts, a top federal drug official told a Senate panel on Thursday that such marketing efforts continued.
The official, Dr. Janet Woodcock, acting deputy commissioner for operations of the Food and Drug Administration, said during a break in the hearing that drug companies still invited doctors on cruises and to resorts in exotic places, all free.
The F.D.A. has no jurisdiction to police such efforts, she said.
Dr. Woodcock appeared on the second day of Senate hearings into her agency's oversight of drug safety.
The drug industry has long spent billions of dollars annually - far more than it spends on research - trying to persuade doctors to prescribe its pills.
While it is illegal for drug makers to pay physicians directly for prescriptions, they once routinely offered free dinners, gasoline and even Christmas trees to doctors willing to listen to their sales pitches.Drug sales representatives also once passed out tickets to Broadway shows and professional sporting events to doctors who favored their products.

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